Skill Sets: SEM / SEO Executives
Required Skills:
Skills Required:
Required Skills:
- Online Search Marketing experience of at least 1 year
- Google AdWords certification highly regarded (Understanding of PPC campaigns a must)
- Knowledge of SEM tools is a definite advantage
- Excellent written and verbal communication skills
- Excellent analytical skills
- Eye for detail
Skills Required:
- Review the customers website to understand the nature of their business
- Review the campaign brief to gain understanding of customers objectives and areas of focus
- Determine the campaign structure and ad group structure for the campaign
- Write the creative for the advertisement
- Determine which keywords are the most appropriate to ensure the best click-through and highest quality campaign
- Determine maximum bid
- Determine the appropriate geographic targeting and geo-modifiers
- Work with the platform vendor to create Landing Pages and Reverse Proxies if required. These are mini-websites that are created just for specific aspects of a customers business.
- Email customer to obtain feedback on landing pages (if purchased)
- Set the campaign live; flight the campaign to the publisher networks
Education: BE, B.Tech, MCA, Any Graduates
Experience: 1 to 3 Yrs (Freshers)
Location: Chennai
Job Last Date: Tuesday, September 08, 2015
Other Details Walk-in Date: 7th & 8th Sep 2015, Time: 10 AM to 2 PM
Address:
Infosys BPO Ltd,3rd Floor, A block,
South side tidel park ltd,
No4 Rajiv Gandhi salai,
Taramani, Chennai.
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